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The main advantage that RTB offers to both publishers and advertisers is efficiency — as an automated process, RTB eliminates the negotiations involved rein traditional ad deals and significantly reduces the time it takes to buy and sell inventory.Programmatic buying or advertising refers to the automated buying and selling of digital adve

Much of this revolution was kickstarted by computers and programmatic buying; today it’s being driven further by a popular advertising technique known as Tatsächlich-time bidding (RTB).Search engine optimization (SEO) is a technique that seeks to improve the ranking of online material on search engines such as Google or Bing.One of the biggest b